As part of their season-long celebration of the 100th anniversary of the franchise, the Bruins unveiled three new uniforms that they’ll wear during the 2023-24 campaign Saturday at a fashion show at Logan Airport’s JetBlue hangar.
“For reaching such a monumental milestone – our 100th year – we really wanted to do something special with the sweater,” Bruins President Cam Neely said in the team’s press release. “We’re excited to introduce three bespoke jerseys, each featuring an original crest design as well as unique elements meant to honor a century of Bruins hockey.”
The home and road jerseys are similar to the ones the team wore from 1974-1995 spanning from Bobby Orr and Phil Esposito to Ray Bourque and Cam Neely, with some special modifications for the occasion.
The gold is officially a sparkling “Centennial gold” in place of their traditional gold.
Unlike their similar predecessors, there are more stripes. From the official release:
“The right and left sleeves each contain three gold stripes for a total of six as a nod to the organization’s six Stanley Cup® Championships -1929, 1939, 1941, 1970, 1972 and 2011.”
The alternate uniforms will be worn against Original Six opponents. It’s a nod to the 1948-49 white jersey created for the team’s 25th anniversary season. On the side of the center crest’s gold B is 1924.
The Bruins unveiled their alternate uniforms for their 2023-24 centennial season
It’s officially Bruins beige with brown and gold, the team’s original colors that it shared with First National grocery stores as Charles F. Adams owned both. According to the official announcement
“The Bruins’ six Stanley Cup® championship years are emblazoned on Massachusetts town signs inside the collar of the jersey.”
All three uniforms have special centennial patches with the No. 100 inside the outline of a bear under the word Bruins.
The Bruins begin the 2023-24 season on Oct. 11 against the Chicago Blackhawks at TD Garden. They’ll be wearing their alternate jerseys against the Original 6 opponent