Sunderland chiefs have revealed an investment of £5million into the club’s infrastructure.
Sunderland chiefs have revealed an investment of £5million into the club’s infrastructure.
David Bruce has now also started work at Sunderland – and met fans at the latest Red and White Army meeting.
Bruce had been with MLS since 2012 as the senior vice president of brand and integrated marketing and became the CMO of the league in 2022 before making the switch to work with his boyhood club.
It is understood that Bruce will work with chief operating officer Steve Davison, who currently oversees all non-footballing departments at the Stadium of Light.
Davison joined Sunderland in January 2021 after 35 years at engineering and project management consultancy Atkins, where his senior roles included director of operations. Davison is also a Sunderland fan and a Durham University graduate.
Bruce and Division – alongside sporting director Kristjaan Speakman – recently met fans at the latest Red and White Army supporter group meeting, with a range of questions asked.
At the meeting, Davison hinted at further improvements to Sunderland’s off-field offering and also revealed that £5million had been invested in infrastructure over the last couple of seasons.
Davison also reiterated that the club were not yet where they wanted to be despite making progress in some key areas.