Teaming up with Rakuten and Black in Fashion Council, Steph Curry is using his tunnel walks to change the fashion industry for the better.
Stephen Curry just tipped off his 15th consecutive season with the Golden State Warriors. But, cruising into the Chase Center on Tuesday, Curry was looking to do much more than just beat the Phoenix Suns: The four-time champion was also kicking off a season-long initiative to spotlight Black fashion designers — and help turn his fans onto up-and-coming labels.
The initiative, which sees Curry teaming up with Rakuten and the Black in Fashion Council (BiFC), works like this: BiFC selects Black designers that deserve to be highlighted, Curry shows them to the world during his tunnel walks, and Rakuten helps everyone shop the looks (Rakuten, for the unfamiliar, provides Cash Back, deals, and rewards from thousands of brands). “It’s a really cool way for us to use this entire season,” Curry tells Rolling Stone. “Fans can go buy the looks that I’ll be wearing, and that just gives us a great way to elevate these young designers who are going to be influencing culture for the foreseeable future.”