ESPN Report: LSU Women’s Basketball Star Angel Reese Seals $30 Million Endorsement Deal, Donates $13 Million to Program
LSU Tigers women’s basketball sensation Angel Reese has achieved a monumental milestone in her already illustrious career. According to an ESPN report, the college basketball standout has secured a historic $30 million endorsement deal, making her one of the highest-earning athletes in NCAA history through Name, Image, and Likeness (NIL) deals. But perhaps even more remarkable is her decision to donate $13 million of that sum back to the LSU women’s basketball program — a move that showcases her commitment not only to personal success but to the growth and future of the sport she loves.
Reese, already a household name for her electrifying performances and confident presence both on and off the court, has been a game-changer in college athletics. Her influence transcends basketball, resonating in fashion, culture, and social media. Known as the “Bayou Barbie,” Reese has built a powerful personal brand that speaks to resilience, empowerment, and excellence. Her success in NIL negotiations reflects both her marketability and her trailblazing role in the evolution of collegiate sports.
The $30 million deal reportedly involves several major brands spanning sportswear, lifestyle, and beauty industries. While the specific details of the companies involved have not been fully disclosed, insiders confirm that Reese will become the face of multiple national campaigns. This deal not only elevates her status as a sports icon but also sets a new precedent for women athletes in college sports.
Her donation of $13 million to the LSU women’s basketball program is being hailed as a transformative gesture. The funds will be used to enhance facilities, upgrade training and performance equipment, and expand scholarships and recruitment efforts. This infusion of resources is expected to place LSU in an even stronger position to attract top-tier talent and remain a dominant force in NCAA women’s basketball for years to come.
Reese spoke to ESPN about her decision, saying, “LSU has given me everything — a platform, a family, and the chance to grow as both an athlete and a woman. Giving back is not just something I wanted to do — it was something I had to do.” Her words resonate deeply in an era where athletes are increasingly using their platforms for social impact and community upliftment.
Head Coach Kim Mulkey praised Reese’s generosity and leadership, calling her “a once-in-a-generation player with a heart just as big as her talent.” The LSU community has responded with overwhelming support and admiration, with fans and students alike celebrating Reese not just for her skills on the court but for her integrity and vision off it.
This landmark moment solidifies Angel Reese’s legacy as more than just a basketball star. She is a symbol of what modern college athletes can achieve — not just wealth, but influence, purpose, and lasting impact. As the story continues to unfold, one thing is clear: Angel Reese is rewriting the playbook for women’s sports.