Breaking: Texas QB Arch Manning Secures Multi-Year $8.5M NIL Extension and Memorabilia Deal with Panini America, Donates 30% to Longhorns Football Program
In a groundbreaking development in the Name, Image, and Likeness (NIL) era of college athletics, Texas Longhorns quarterback Arch Manning has signed a multi-year, $8.5 million NIL extension with Panini America. The lucrative deal further cements Manning’s status as one of the most marketable and high-profile athletes in college football history. The agreement includes exclusive rights to trading cards, signed memorabilia, and other Panini-branded products and promotions.
Manning, the latest in the iconic Manning football lineage, has not only lived up to the hype on the field, but has also taken a measured, thoughtful approach to his business ventures. What sets this deal apart is not just the financial scope, but Manning’s decision to donate 30% of his earnings — a staggering $2.55 million — directly to the University of Texas football program.
This donation marks a historic gesture in college sports, as no other active college athlete has voluntarily contributed such a large portion of their NIL earnings back to their program. According to sources close to the Longhorns, the funds will be used to support facilities upgrades, player development programs, and scholarships. Manning’s generosity signals a powerful commitment to the team’s long-term success and demonstrates his leadership both on and off the field.
Panini America, known for its exclusive deals with top-tier athletes and leagues, hailed Manning’s talent and character as a perfect fit for their brand. CEO Mark Warsop stated, “Arch represents the future of football. His talent, legacy, and humility make him a rare individual. We’re proud to extend our relationship and support his mission to give back.”
Manning’s decision to re-sign with Panini and include a significant donation has sparked widespread praise across the college football landscape. Many analysts see it as a transformative moment in NIL culture — a shift from solely personal profit to a more team- and community-focused model. It’s a move that could influence other athletes to consider the broader impact of their endorsements.
On the field, Manning has shown steady improvement and maturity as the leader of the Longhorns. With the 2025 season on the horizon, expectations are high as Texas continues to build a championship-caliber squad around him. The investment into the program — boosted by Manning’s donation — is likely to enhance recruiting and performance initiatives, giving Texas an edge in the competitive landscape of college football.
For fans and collectors, the Panini extension means a new wave of exclusive Arch Manning memorabilia, including autographed cards, limited-edition prints, and behind-the-scenes access to his collegiate journey. With demand already high for his rookie cards, this partnership is poised to be a blockbuster.
In all, this deal is not just about money — it’s about legacy. Arch Manning is not only following in the footsteps of his legendary family but carving his own path with integrity, generosity, and a clear vision for the future of the game.