Breaking: Texas QB Arch Manning Secures Multi-Year $8.5M NIL Extension and Memorabilia Deal with Panini America, Donates 30% to Longhorns Football Program
In a groundbreaking move that continues to reshape the landscape of college athletics, Texas Longhorns quarterback Arch Manning has secured a multi-year Name, Image, and Likeness (NIL) extension and memorabilia deal with Panini America worth an estimated $8.5 million. The agreement, one of the largest NIL deals in college football history, reinforces Manning’s status as a leading figure both on and off the field, while also demonstrating a deep commitment to the Texas football program.
The deal, finalized earlier this week, extends Manning’s existing partnership with Panini America, the iconic sports collectibles company known for its trading cards, autographed memorabilia, and digital assets. As part of the agreement, Panini will continue to produce exclusive Arch Manning trading cards, signed footballs, and limited-edition memorabilia, catering to the massive demand surrounding the star quarterback’s name. Industry analysts project that Manning’s collectibles could rival or even surpass the popularity of recent NFL rookie cards due to his combination of elite pedigree, stellar on-field performance, and national brand appeal.
What has truly captured attention, however, is Manning’s decision to allocate 30% of his earnings from the Panini deal — approximately $2.55 million — to directly support the Texas Longhorns football program. According to sources close to the quarterback, the funds will be used to bolster player development initiatives, upgrade training facilities, and support NIL infrastructure for current and future Texas players. This contribution underscores Manning’s desire to not only elevate his personal brand but also ensure that his teammates and the program as a whole benefit from the evolving college athletics economy.
In a statement released through the university, Manning said, “Texas football has given me so much already — a platform, a family, and an opportunity to compete at the highest level. I want to make sure we’re building something sustainable and powerful for everyone in the program. Giving back is just one way to show my appreciation and help position Texas as the standard in college football.”
Arch Manning, the nephew of NFL legends Peyton and Eli Manning and the grandson of Archie Manning, arrived at Texas as one of the most highly touted quarterback recruits in recent memory. His blend of arm talent, football IQ, and leadership qualities has already translated into success on the field, with Manning leading the Longhorns to a Big 12 Championship appearance in his sophomore season. His meteoric rise has made him a household name well beyond Austin, and corporate partnerships like the one with Panini America reflect the commercial power of modern college athletes under NIL regulations.
Panini America CEO Mark Warsop praised Manning’s professionalism and vision in a joint press release, stating, “Arch is more than just a quarterback — he’s an ambassador for the game and a leader who understands the importance of legacy. We’re proud to continue our partnership with him and thrilled about the innovative memorabilia we’ll be bringing to fans.”
As the NIL era continues to evolve, Manning’s deal sets a precedent for how top-tier athletes can leverage their marketability while also uplifting their collegiate programs. It is a compelling example of how strategic partnerships, community-mindedness, and athletic excellence can intersect — and all eyes will be on how this influences future deals across the college sports landscape.