In a landmark move poised to reshape the basketball footwear landscape, South Carolina standout Collin Murray-Boyles has inked a multi-year endorsement deal with New Balance. This partnership positions Murray-Boyles as a central figure in the brand’s global basketball strategy, reflecting both his rising prominence in the sport and New Balance’s commitment to expanding its presence in the basketball market.
Murray-Boyles, a 6-foot-8 power forward from Columbia, South Carolina, has rapidly ascended the ranks of college basketball. After a stellar sophomore season with the South Carolina Gamecocks, where he averaged 16.8 points, 8.3 rebounds, 2.4 assists, 1.5 steals, and 1.3 blocks per game, he declared for the 2025 NBA Draft . His versatile skill set, defensive prowess, and leadership qualities have drawn comparisons to NBA stars like Julius Randle and Draymond Green .
The endorsement deal with New Balance is particularly significant, as it marks the brand’s continued efforts to establish a foothold in the basketball arena. Having previously signed NBA talents such as Kawhi Leonard and Jamal Murray, New Balance is now turning its attention to emerging stars like Murray-Boyles to spearhead its basketball division .
Murray-Boyles’ journey to this point has been marked by resilience and determination. After battling mononucleosis early in his freshman year, he returned to become a key contributor for the Gamecocks, earning a spot on the SEC All-Freshman Team . His sophomore season solidified his status as a top NBA prospect, with his performances catching the attention of scouts and analysts alike .
The partnership with New Balance is expected to include a signature shoe line, apparel collaborations, and community engagement initiatives. Murray-Boyles’ alignment with New Balance’s ethos of performance and authenticity makes him an ideal ambassador for the brand’s basketball ambitions.
As Murray-Boyles prepares for the next chapter in his basketball career, his collaboration with New Balance signifies more than just a business agreement; it represents the convergence of talent, opportunity, and vision. Together, they aim to leave an indelible mark on the sport, both on and off the court.