ESPN Report: Chloe Kitts, South Carolina’s Women’s Basketball Star, Seals $15 Million Endorsement Deal, Donates $4 Million to Program
South Carolina’s women’s basketball program has just witnessed a historic moment, thanks to rising star Chloe Kitts. According to an exclusive ESPN report, Kitts has signed a staggering $15 million endorsement deal, making it one of the most lucrative agreements ever for a college athlete in women’s basketball. What’s even more remarkable is that Kitts has pledged $4 million from that deal directly to the South Carolina women’s basketball program—a bold and generous move that underscores her commitment to the sport, her team, and the future of women’s athletics.
At just 20 years old, Chloe Kitts has emerged as a dominant force on the court. Known for her versatility, athleticism, and basketball IQ, she has become a cornerstone of Dawn Staley’s powerhouse program. Throughout the 2024-2025 season, Kitts delivered one clutch performance after another, helping the Gamecocks maintain their national ranking and build on their championship pedigree. Her dynamic playstyle and calm leadership in high-pressure situations have drawn national attention—and now, major corporate interest.
The $15 million endorsement deal, reportedly with a top-tier sports apparel brand, includes multi-year commitments, promotional campaigns, and performance incentives. Kitts is expected to be featured in national ad campaigns, exclusive sneaker lines, and brand collaborations, further elevating her profile beyond the hardwood. The deal signals a turning point in Name, Image, and Likeness (NIL) opportunities, proving that female athletes are not only marketable but also deserving of the same financial platforms traditionally reserved for male counterparts.
But what has truly captured the sports world’s attention is Kitts’ decision to give back. By donating $4 million to South Carolina’s women’s basketball program, she’s investing in the team’s facilities, travel budgets, nutrition programs, and community outreach initiatives. This isn’t just a symbolic gesture; it’s a transformative contribution that could enhance recruiting, elevate training resources, and improve the overall student-athlete experience for years to come.
Chloe Kitts addressed the media following the announcement, saying, “South Carolina gave me the opportunity to grow not just as an athlete but as a leader and a person. I want future Gamecocks to have even better resources than I did. This is about legacy—mine and the program’s.” Her comments reflect a maturity and purpose beyond her years, and her donation sets a precedent for how athletes can wield their influence for lasting change.
South Carolina head coach Dawn Staley, one of the most respected voices in women’s basketball, praised Kitts’ selflessness. “Chloe has always put the team first, and this just proves how deeply she believes in our mission. She’s a trailblazer in every sense of the word.” Staley noted that the funds would be allocated toward facility enhancements, mental health support programs, and mentorship initiatives for younger players.
The impact of Kitts’ actions extends far beyond Columbia, South Carolina. Her story is resonating with young athletes, fans, and fellow college players who are now envisioning greater possibilities within the NIL era. At a time when women’s sports are finally gaining mainstream momentum, Kitts is using her platform not just for personal success, but to advocate for systemic improvement in college athletics.
As endorsements for female athletes continue to grow, Kitts’ landmark deal and philanthropic efforts serve as a blueprint for how sports, business, and social good can intersect. Her journey is a powerful example of what happens when talent, opportunity, and heart come together.
In many ways, Chloe Kitts represents the future of women’s basketball—a future where athletes are not only celebrated for their performance but also empowered to shape their own narratives, give back to their communities, and break down barriers for the next generation.
Her story is still being written, but with this latest achievement, Kitts has already secured her place in history—as a star, a leader,
and a game-changer.